hyatt bloodstream: Thomas Plummer ? Fitness Business Consultant Interview

Fitness Business Consultant Thomas Plummer Thomas Plummer is one of the top fitness business consultants in the Industry. So when I had the opportunity to interview him, I jumped on it. Thom is a guy I?ve been following for a while now. He?s been in the industry longer than most people out there, and he knows what he is talking about. Especially when it comes to growing a great health club or gym. If you have a gym or facility that you are looking to take to the next level, Thom shares a bunch of his strategies in this interview.

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Thomas Plummer ? Fitness Business Consultant ? What This Interview Is About

We all know those big box gyms out there that undercharge, or try to have the lowest price so they can undercut the competition. They are completely membership based, and work off of getting as many people to join as possible.

Well, those gyms are going to be in trouble with that business model, if they aren?t already.

Think about it this way, you have thousands of square feet that you owe rent on, utilities, insurance, and a whole bunch of other things. That?s a lot of overhead!

If a big box gym opens across the street from another one and charges less for memberships, what is that other facility going to do?

In this interview with Thomas Plummer (who?s one hell of a fitness business consultant), we actually go over a model that a lot of larger gyms and clubs need to be following so that they don?t end up like the lowest cost gym and then run into trouble.

On the site here there are a bunch of interviews that cover what to do in smaller gyms and facilities. But not as many when it comes to big facilities.

That?s why I wanted have Thom come on and talk about what?s working, what?s changed, and what has happened to the industry because of all the low cost clubs out there.

I had a good idea of what was going on, but when Thom mentioned how many more businesses are getting into the model focusing on the lowest cost and volume, I realized there is quite a bit more taking place then I thought.

It?s causing some pretty interesting things, some negative, but Thom was happy to talk about how this is already having a positive impact on the fitness industry. And that?s a cool thing.

What?s really cool is that Thom goes through and shares a bunch of tips and business tactics that he uses with his consulting clients. These are the big levers that put his clients in the right position for success.

And a bunch of these consulting are running 7 figure gyms.

So it?s a pretty sure bet that what Thom says, works. So make sure you check this one out, because it?s good, and you will be able to pull some great usable info away from this one.

How do I know? Because Thom is one of the top fitness business consultants out there, and the clients that work with him, are absolutely crushing it!

Thomas Plummer Interview Highlights

Who Thom is helping and how.
How Thom got started in the fitness industry.
How he finds time to handle all the traveling he does.
How many weeks he travels per year.
How the National Fitness Business Alliance (NFTBA) came about.
What his role is for the NFTBA.
Why Thom decided to go out on his own as a fitness entrepreneur.
What size is the sweet spot for club owners in terms of square feet.
Why the space you have is not a gym.
How to determine if you actually have growth potential with your gym.
How much the industry is changing right now.
How gyms are cannibalizing each other.
Why the lowest price for a membership isn?t going to work anymore.
What you can do if you are charging low prices in your gym.
How many franchises will be opening in the near future charging $19/ month
Why pricing goes in 10-12 year cycles.
Whether low pricing is hurting the industry or not.
Why people like Alwyn and Rachel Cosgrove, and Todd Durkin are really helping the industry.
What the trainer-centric model is.
What types of different offers you can have and charge with the trainer-centric model.
Why you should keep away from charging for packages and sessions.
How you sell current club members into new programs you?re offering.
How many members should you focus on trying to convert into training programs.
Why many clubs are still focused on the ?volume? mindset and why that needs to be changed.
How to market these programs for your gym.
What the sales pitch is at the end of a trial period.
Why the term ?Risk-Free? is so powerful.
How many trainers you should have in your facility.
How to hire and pick the right personal trainers for your club.
What process Thom recommends for walkthroughs.
What an assessor is.
Why marketing right now is a transitional tool.
How to market your gym currently and target the right people.
How Thom recommends handling the referral process.
How to shift your mindset from volume to the trainer-centric training model.
What the biggest mistakes are that big box gyms and clubs are making.
What tools Thomas recommends to help you.